Brands are increasingly concerned with having sustainable packaging. Now there is not only concern that packaging is attractive and innovative, but sustainability is also taken into account. This is due to climate change that has managed to generate great environmental interest among consumers.

The fair Retail & Brand Experience World Congress, also known as RBEWC, is an event to connect all points of the retail ecosystem. During the three days it lasts, you can see the latest trends and the next wave of innovation.

The Comic Barcelona fair is a comic event organized by Ficomic since 1988. Comic authors, editors and readers come to this festival and constitutes an important reference for the Catalan and Spanish comedian. It aims to give visibility, dissemination and promotion to comics and manga.

Only Tattoo Barcelona was born from the Barcelona Tattoo Expo. It consists of an event where some of the best tattoo artists in Spain attend.  

The objective of the convention is the dissemination of tattoo art, through a sample of the great artists in our country. Tattoo artists such as Adri Anomia, Shaman Huelves, Aaron Malden, Dimonia, José Bandera, Pepo Errando, among 80 other artists will attend.

Today we want to talk about the importance of personalized merchandising and its direct impact on the development of company Branding.