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  • 21
  • April
  • 2020

What is the Retail & Brand Experience World Congress?

Published by Mireia in Impresión

The fair Retail & Brand Experience World Congress, also known as RBEWC, is an event to connect all points of the retail ecosystem. During the three days it lasts, you can see the latest trends and the next wave of innovation. 


At the fair, visitors can find solutions, partners or inspiration. In addition to discovering where and how to start moving towards new trends in retail.


A characteristic point of the RBEWC is that they approach the transformation of retail and brand through a disruptive approach that breaks with the framework of the industry. However, they always seek to do it from emotion, inspiration and experience. 

Where and when is #RBEWC Barcelona?

The fair is held in Barcelona due to being one of the ten most attractive European cities for international trade. The great managers of the retail trade choose Barcelona as the ideal place to show innovation in the sector.


It will be held from November 17 to 19, 2020 from 8:30 a.m. to 6:00 p.m. at La Fira Barcelona. This space organizes and hosts major shows and important conferences every year.

Some details of the Retail & Brand Experience World Congress 2019

The RBEWC is a comprehensive event that features a Congress, a Start-up Village, a curated Trade Show, shopping experience routes, networking activities and many more areas and activities.


In 2019, more than 5,500 attendees attended and there were 164 exhibitors; 20 networking activities; 210 speakers; 120 sessions; and 40 laboratories and workshops.

What are the categories of the startup awards?

In this edition, to make the RBEWC experience completely unique and enriching, three new formats are presented that bring visitors even closer to innovations.

Discoveries Exhibition Trips

Get to the heart of what the exhibition area has to offer with a visit accompanied by a professional who will introduce you to products and services. A maximum of 15 participants will take a two-hour curated tour of the latest offers at the fair.

New retail experience

If the future is really close, you can see it for yourself in this space. Elisava, IED, and La Salle propose an experimental approach to discover the disruptive proposals that are being made.

The changers' corner

In this section, you will be able to attend the launch sessions of the leading companies of the Fair, and hear in depth the latest innovative projects they are working on.


In addition, it should be noted that the sectors present, which promote retail, will be: 

  • Retail Tech. Digital in store

  • ERP & Supply Chain Management

  • IT Services

  • Digital Marketing

  • E-commerce Solutions

  • Big Data

  • BUsiness Analytics

  • Research & Consultancies

  • Retail Tech. In-Store Digital


If you are thinking of exhibiting at the RBEWC fair, at Pressing we provide you with everything you need to make your business stand unique and striking.

Retail & Brand Experience World Congress
Categories: Impresión Tags: Digital , Pressing

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